Online Enrolment System: An Education Case Study

Every application your website loses is a student who may enrol somewhere else. When ProEd's enrolment forms started failing just before peak season, it stopped being a tech problem and became a revenue problem.

Here's what was going wrong, how we fixed it, and how to tell whether your own online enrolment system has the same gaps.

About ProEd

ProEd runs career-focused summer programmes for students aged 13 to 18 at Imperial College London. Students and parents apply from around the world, often months ahead, so every application needs to be captured and answered quickly.

What was going wrong

On the old site, form submissions didn't reliably reach the admissions team, and applicants received no confirmation, so parents couldn't tell whether they'd applied at all. Promo codes promoted in campaigns failed at checkout, at the exact moment families were deciding to commit. And every new programme page needed a developer, which slowed launches.

5 signs your enrolment form is losing applications

1. Nobody on your team has submitted a test application this month.
2. Applicants don't receive a confirmation email.
3. Notifications go to a shared inbox nobody owns, or land in spam.
4. Enquiries live only in email and never reach your CRM.
5. Families call or email to ask whether their application arrived.

If two or more sound familiar, test your form today.

What we built for ProEd

We replaced the old WordPress site with a custom-built platform designed around one rule: every application is captured, confirmed and in the CRM.

Problem

What we built

What changed

Lost applications

A rebuilt enrolment flow on every programme page

Every submission reaches admissions as a formatted notification

No confirmation

Automatic confirmation emails to the student and parent

Families know their application landed

Leads stuck in inboxes

HubSpot integration for enrolments, enquiries and brochure downloads

Every contact reaches the CRM, ready for follow-up

Broken promo codes

Working promo code handling at enrolment

Campaign discounts apply as advertised

Developer bottleneck

Sanity CMS with template-driven programme pages

The team publishes new programmes themselves

Is your enrolment form leaking? Book a free enrolment journey audit and we'll test it end to end.

How to show tiered pricing parents trust

ProEd wanted to offer several plans per programme, such as a standard and a premium option. Tiered pricing can lift revenue, but only if parents understand it at a glance. Three principles guided the build.

1. Show one price at a time. When a programme uses plans, the single price disappears automatically, so two prices can never disagree. Programme cards across the site show "From £X".
2. Make comparison effortless. Plans sit side by side on desktop and stack as cards on mobile, with the most popular plan highlighted. The table is built to accessibility standards, so screen readers can follow it too.
3. Never let the browser set the price. The plan price is checked on the server before anything is charged. The chosen plan then follows the student through the order summary, the confirmation emails and the HubSpot deal, so admissions always knows exactly what was bought.

The outcome

ProEd went into peak season with an enrolment journey it can trust.

• Applications captured: [DATA: e.g. "X applications in the first season, none lost"]
• Completed enrolments: [DATA: e.g. "up Y% on last season"]
• New programmes and plans now go live without waiting on a developer.

[QUOTE: one line from ProEd's admissions or marketing lead, with name and role]

FAQs

Why are my website form submissions not arriving?

Common causes include a form plugin that broke after an update, notification emails flagged as spam because the sending domain isn't authenticated with SPF, DKIM and DMARC, or notifications going to an inbox nobody checks. Send a test submission regularly, and log every submission in a CRM so nothing depends on email alone.

Should enrolment forms send confirmation emails?

Yes. A confirmation email tells families their application arrived, sets expectations for what happens next and cuts "did you get my form?" calls. For programmes for under-18s, sending a copy to the parent or guardian keeps everyone informed.

How do I connect my enrolment form to HubSpot?

You can embed a HubSpot form, or send each submission to HubSpot through its API from your own form handler. The API route keeps your site's design, maps each field to the right contact property, and lets one submission trigger the admissions email and the CRM record together.

Make sure every application lands

If your school, summer programme or university course relies on a website form, Lunova builds online enrolment systems that capture every application and feed your CRM. Book a free enrolment journey audit.

Read next: how we moved ProEd to a new domain without losing SEO and our guide to Consent Mode v2 for education marketers.