Pricing · Lunova Studio
Brand identity, costed properly.
Three levels of brand work, from a mark and the rules around it to a full system your whole team can use. Figures are indicative and confirmed in the proposal.
Identity
For a new venture that needs a mark, a palette and enough rules to stay consistent from day one.
AED 5,500
Indicative. Confirmed at proposal.
Around 2 weeks
What is included
- Discovery session and positioning summary
- Primary logo and one variant
- Colour palette and type pairing
- One-page usage guide
- Source files, yours to keep
Brand System
Recommended
For a business whose brand has to work across a site, a deck, a shopfront and social at the same time.
AED 12,500
Indicative. Confirmed at proposal.
Around 4 weeks
Everything in Identity, plus
- Full logo suite with responsive marks
- Extended palette and typographic scale
- Iconography and graphic devices
- Brand guidelines document
- Two rounds of applied examples
Full Brand
For a rebrand or a launch where naming, message and identity all have to be decided together.
AED 24,000
Indicative. Confirmed at proposal.
6 to 8 weeks
Everything in Brand System, plus
- Naming and domain shortlist
- Tone of voice and messaging framework
- Competitor and category review
- Design system components for web
- Launch assets and a rollout plan
Enterprise
Bigger brands, scoped properly.
Multi-brand architecture, sub-brand systems and identity work that has to survive several teams and several markets. Scoped against the brief rather than a tier.
Brand architecture across multiple products
Sub-brand and endorsement systems
Workshops with your leadership team
Asset libraries and shared component kits
Ongoing guardianship and reviews
Compare
What each level actually covers.
| Deliverable | Identity | Brand System | Full Brand | Enterprise |
|---|---|---|---|---|
| Strategy | ||||
| Discovery session | Included | Included | Included | Workshop series |
| Positioning | Summary | Summary | Full framework | Full framework |
| Naming | Not included | Not included | Included | Included |
| Tone of voice | Not included | Not included | Included | Included |
| Competitor review | Not included | Not included | Included | Included |
| Identity | ||||
| Logo | Primary and one variant | Full suite | Full suite | Suite per brand |
| Colour palette | Core | Extended | Extended | Extended |
| Typography | Pairing | Full scale | Full scale | Full scale |
| Iconography and graphic devices | Not included | Included | Included | Included |
| Brand architecture | Not included | Not included | Not included | Included |
| Handover | ||||
| Guidelines | One page | Full document | Full document | Living system |
| Source files | Included | Included | Included | Included |
| Applied examples | Not included | Two rounds | Launch set | Per market |
| Design system for web | Not included | Not included | Included | Included |
| Ongoing guardianship | Not included | Not included | Not included | Included |
IdentityAED 5,500
Strategy
- Discovery sessionIncluded
- PositioningSummary
- NamingNot included
- Tone of voiceNot included
- Competitor reviewNot included
Identity
- LogoPrimary and one variant
- Colour paletteCore
- TypographyPairing
- Iconography and graphic devicesNot included
- Brand architectureNot included
Handover
- GuidelinesOne page
- Source filesIncluded
- Applied examplesNot included
- Design system for webNot included
- Ongoing guardianshipNot included
Brand SystemAED 12,500
Strategy
- Discovery sessionIncluded
- PositioningSummary
- NamingNot included
- Tone of voiceNot included
- Competitor reviewNot included
Identity
- LogoFull suite
- Colour paletteExtended
- TypographyFull scale
- Iconography and graphic devicesIncluded
- Brand architectureNot included
Handover
- GuidelinesFull document
- Source filesIncluded
- Applied examplesTwo rounds
- Design system for webNot included
- Ongoing guardianshipNot included
Full BrandAED 24,000
Strategy
- Discovery sessionIncluded
- PositioningFull framework
- NamingIncluded
- Tone of voiceIncluded
- Competitor reviewIncluded
Identity
- LogoFull suite
- Colour paletteExtended
- TypographyFull scale
- Iconography and graphic devicesIncluded
- Brand architectureNot included
Handover
- GuidelinesFull document
- Source filesIncluded
- Applied examplesLaunch set
- Design system for webIncluded
- Ongoing guardianshipNot included
Enterprise
Strategy
- Discovery sessionWorkshop series
- PositioningFull framework
- NamingIncluded
- Tone of voiceIncluded
- Competitor reviewIncluded
Identity
- LogoSuite per brand
- Colour paletteExtended
- TypographyFull scale
- Iconography and graphic devicesIncluded
- Brand architectureIncluded
Handover
- GuidelinesLiving system
- Source filesIncluded
- Applied examplesPer market
- Design system for webIncluded
- Ongoing guardianshipIncluded
Always included
In every tier, without asking.
Bespoke work
Designed for you from scratch. No templates and no theme marketplace.
One team
The people who scope the work are the people who do it.
You own it
Files, accounts and source stay yours if you ever move on.
Plain answers
A named contact in Dubai, and a straight reply when something slips.
Questions
Before you ask.
Are these figures final?
No. They are indicative, and they are here so you can judge whether the range fits before we speak. The proposal carries the fixed figure, and it does not move once we both sign it.
Do I own the logo and the source files?
Yes, outright, once the final invoice is settled. You get working files as well as exports, so any designer can pick the work up later.
How many rounds of revisions do I get?
Two rounds at each stage on Identity and Brand System, and three on Full Brand. In practice the discovery session is what keeps the rounds low: we agree the direction before anything is drawn.
Can you build the website too?
Yes. That is Lunova Labs, and the two run together often enough that we scope them as one piece of work when it helps. The brand system is built with the site in mind either way.
Ready when you are